OBJECTIVES
Master the techniques allowing the implementation of an active commercial approach on the telephone
Develop your comfort and efficiency on the phone
To train actively and to acquire good reflexes
PUBLIC
Customer manager, commercial assistant (s), sales representative responsible for the follow-up and development of a customer portfolio
PROGRAM
Introduction
New consumption habits
The phone as a marketing tool
Emotion management
The steps of the phone call
The identification and reason for the call
Exploration and proposal
Answer to Questions and Treatment of Objections - Cropped Proposal
Checking and locking: taking leave
Telephone sales
Customer's expectations
Get into the "customer's shoes" and aim for "customer's satisfaction"
Engage the buying process
Capture, arouse and explore the need
Objections
Make offer
Lock the sale
The communication process in the relationship
The content of the message
Impact of the message, self-image, obstacles
Basic attitudes: positive and assertive
Listening
Secure, value, affiliate and be proactive
EDUCATIONAL TOOLS
Presentations
Role play - Practical cases
Making a phone script
Good to know
DURATION
2 days
Organizer
Reval
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