OBJECTIVES
Create and manage a Twitter account
Tweeting business messages
PUBLIC
Business Managers, Organizational Leaders, Marketing / Communication Managers, IT / Internet Managers
REQUIREMENTS
Internet knowledge
PROGRAM
Introduction
Social networks
The history of Twitter
Twitter in a few numbers
Why tweet?
Some terminology
Tweeter
Hashtag
Direct Message or DM
Following / Followers
Twittosphere
The retwweet or RT
The FollowFriday or #FF
Creating and configuring a Twitter account
Open a Twitter account, customize your profile
Twitter notifications
Application permissions
Manage your Twitter page
Good practices
Choice of information to convey
The rules for writing a Tweet
Tweet / retweet
Message management, subscriber and subscription management
The rules of the #FollowFriday
Errors to avoid
EDUCATIONAL TOOLS
Illustrated presentations
Discussions - Exchange of good practices
Exercises
Good to know
DURATION
0.5 days
Organizer
Reval
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