OBJECTIVES
Strengthen your role as a force of proposal to the client by discovering new sales opportunities
Know the techniques of treatment of objections
PUBLIC
Customer manager, commercial assistant (s), sales representative responsible for the follow-up and development of a customer portfolio
PROGRAM
Cross-Selling - Introduction
Definition - How to sell complementary products?
The cross-selling selling plan: to question, to arouse the interest of the customer
Apply product highlight rules to encourage additional sales on the phone
Prepare mentally for the commercial rebound
Key moments to practice the commercial rebound
Know all the subtleties of your offer
Create a favorable climate conducive to the Additional Sale
What to rely on: customer history, feedback ...
The phone script: scenario and argument
To face objections
Origins of the objection: expression of the customer's interest, fears, brakes or interest
Respond to objections
Work responsiveness and respond with ease
Deal with the objection using words that reassure
How to create a new customer need
How to offer a complementary and indispensable service
How to position the new offer in relation to the current offer
EDUCATIONAL TOOLS
Presentations
Role plays and scenarios - Practical cases
Group work
Good to know
DURATION
1 day
Organizer
Reval
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