OBJECTIVES
Know the key steps to succeed in your sales interview (preparation, discovery, treatment of objections and conclusion)
To know the techniques of treatment of the objections and to gain in insurance and fluidity in their treatment
To train actively and to acquire good reflexes
PUBLIC
Account Manager, Sales Assistant, Sales Representative with responsibility for
monitoring and development of a customer portfolio
PROGRAM
Mentally prepare for the sales interview
Know all the subtleties of your offer
Create a favorable climate
Listen to the customer to seize all the opportunities
Listening to clients to find out what needs are acknowledged and unacknowledged
Decode the signs to go beyond the initial need of the client
Involve the customer in finding the solution
Give desire to speak to less talkative clients
Adapt the presentation of the price according to its interlocutors
Acknowledge the other's point of view with "assertiveness": grant the right to objection
To face objections
Differentiate an objection, a customer's mark of interest
Identify the difficulty levels of the objection
Measure the merits of the objection
Respond to objections
Work responsiveness and respond with ease
Deal with the objection using words that reassure
Bounce back on a conflict situation
Optimize the "conclusion" phase
Facilitate the customer's decision: the art of closing the sale
Seize the right moment and trigger decision-making
Build loyalty by perpetuating the relationship
EDUCATIONAL TOOLS
Presentations
Role play - Practical cases
Good to know
DURATION
2 days
Organizer
Reval
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