Level 2
Practical workshop, with a presentation and a detailed explanation of the digital tool.
The workshop:
Why is it important to use web analysis?
Why choose Google Analytics?
How to install the tracking code?
Master the main features
Identify strategic KPIs
Target?
Anyone with a website wanting to measure the performance of their site.
About the workshop?
Google Analytics is an extremely powerful tool that allows you to analyze a large amount of information relating to the activity of your website. This solution is offered by Google for free and brings you answers to many questions: Is your SEO strategy effective? How many users come from your Google Ads campaigns? Do your Facebook posts attract traffic? Or what products are sold and through which channel?
Good to know
The parking lot of the Chamber of Commerce (7 rue Alcide de Gasperi - Kirchberg, 2981 Luxembourg) is free of charge.
Go Digital, a program developed by the House of Entrepreneurship of the Chamber of Commerce.
Automagically translated from French
Where does it take place?
EventBrite Lu
14
Rue Erasme Luxembourg
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