Distance learning: Learn the basics of Google analytics

125 €

Luxembourg Lifelong Learning Center
  • Training
  • Communication
  • Management
  • Education
  • Social networks
  • Information
  • Technology
  • Marketing
  • Data
  • Digital
  • Entrepreneurship
  • Seminar

Target audience
This seminar is for people who want to start with Google Analytics and learn the basics.
Goals
This seminar aims to discover the basics of Google Analytics, a tool
essential for the digital analysis of its communication actions. the
participants will take control of the tool with examples ·
Why
Do digital analysis?
·
Operation / Configuration of Google analytics
·
Configure views using filters
·
Navigation in Google analytics
·
Understanding Overview Reports / Full Reports
·
Share reports
·
Configure dashboards and shortcuts
·
"Audience Type" / "Acquisition" / "Behavior" Reports
·
Campaign and conversion tracking
·
Analytics and Google Ads accounts: monitor and optimize campaigns
Google ads


Good to know

Automagically translated from French


Organizer

Luxembourg Lifelong Learning Center



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