
Distance learning: Learn the basics of Google analytics
Luxembourg Lifelong Learning Center Follow
Target audience
This seminar is for people who want to start with Google Analytics and learn the basics.
Goals
This seminar aims to discover the basics of Google Analytics, a tool
essential for the digital analysis of its communication actions. the
participants will take control of the tool with examples ·
Why
Do digital analysis?
·
Operation / Configuration of Google analytics
·
Configure views using filters
·
Navigation in Google analytics
·
Understanding Overview Reports / Full Reports
·
Share reports
·
Configure dashboards and shortcuts
·
"Audience Type" / "Acquisition" / "Behavior" Reports
·
Campaign and conversion tracking
·
Analytics and Google Ads accounts: monitor and optimize campaigns
Google ads
Organizer
Luxembourg Lifelong Learning Center
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