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2. Trainings 

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SEO

at 13 KM

OXiane Luxembourg

Follow

• Training
• Business
• Internet
• Strategy
• Technology
• Digital

Goals
● Learn the mechanisms of natural referencing
● Learn how to optimize SEO for the Google engine

Program

Introduction
● How search engines work
● Behavior of Internet users
● The concept of the long train
● The concept of black mass

Index your site
● Difference between crawling and indexing
● How the robots.txt file works
● Interest of sitemap files
● The meta robots tag
● How to index a page
● How and why to deindex a page

Optimization of a web page
● The importance of the title
● Choose your keywords
● Watch out for the keyword density index
● Image optimization: the alt tag
● Write effective content for the visitor and for Google
● The semantic field of the page, principle of substitution
● Content structuring using Hx tags

Website optimization
● Importance of the site architecture
● Duplicate content and its risks
● Introducing Google Panda and Penguin, and how
guard
● Get out of a Google penalty
● Redirection management
● Domain name and URL structure
● The internal mesh
● Awareness: external links (backlinks) and social networks
● Multilingual sites: risks and solutions
● Mobile site or responsive design?
● Tips for following the rules and recommendations of

Google

Successfully redesign your site
● The risks of a redesign
● The steps needed to successfully redesign the site

Go further
● Important tools to analyze your site
● Google Webmaster Tools
● Google Analytics

Good to know

Details
● Code: DW-SEO
● Duration: 2 days (14 hours)
Public
● Project managers
● Engineers
● Web editors
● Webmasters
Prerequisites
● Knowledge of Internet fundamentals and
HTML

modalities
● Type of action: Acquisition of knowledge
● Training resources: Face-to-face training - 1 position per trainee - 1 video projector - Course support provided at each
trainee
● Teaching methods: Presentations - Practical cases - Synthesis
● Validation: Validation exercises - Certification of s